---
title: "Reports: Marketing"
description: How do our marketing reports work?
---

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# Reports: Marketing

## How do our marketing reports work?

**Quick Links:  
→[Referrals](https://knowledgebase.anytimebooking.co.uk/knowledge/reports-marketing#referrals)**

**→ [Locations](https://knowledgebase.anytimebooking.co.uk/knowledge/reports-marketing#locations)**

**→ [Booking Types](https://knowledgebase.anytimebooking.co.uk/knowledge/reports-marketing#Booking-types)**

**REFERRALS**

The Referrals Report will display how the customer heard about you, it differentiates between online and telephone bookings as well as the total cost of each type. This report is particular useful for 

![Screenshot 2025-01-31 at 11.13.36](https://knowledgebase.anytimebooking.co.uk/hs-fs/hubfs/Screenshot%202025-01-31%20at%2011.13.36.png?width=688&height=199&name=Screenshot%202025-01-31%20at%2011.13.36.png)

**Sample Referrals Report:  
![Screenshot 2025-01-31 at 11.14.32](https://knowledgebase.anytimebooking.co.uk/hs-fs/hubfs/Screenshot%202025-01-31%20at%2011.14.32.png?width=688&height=287&name=Screenshot%202025-01-31%20at%2011.14.32.png)**

---

**LOCATIONS**

This report breaks down how many guests have booked from different locations, making it useful for external marketing efforts to track where your guests are coming from.

![Screenshot 2025-01-31 at 11.58.13](https://knowledgebase.anytimebooking.co.uk/hs-fs/hubfs/Screenshot%202025-01-31%20at%2011.58.13.png?width=688&height=133&name=Screenshot%202025-01-31%20at%2011.58.13.png)**Sample Locations Report:   
![Screenshot 2025-01-31 at 11.57.59](https://knowledgebase.anytimebooking.co.uk/hs-fs/hubfs/Screenshot%202025-01-31%20at%2011.57.59.png?width=688&height=434&name=Screenshot%202025-01-31%20at%2011.57.59.png)**

---

**BOOKING TYPES**

Booking types are used to gain additional information about your customers. This will generate a report with the information collected.

You can firstly set up booking types under Configuration \> Marketing.  
The booking type will then appear within the booking process under 'Your Party'.  
![Screenshot 2025-01-31 at 13.50.11](https://knowledgebase.anytimebooking.co.uk/hs-fs/hubfs/Screenshot%202025-01-31%20at%2013.50.11.png?width=688&height=265&name=Screenshot%202025-01-31%20at%2013.50.11.png)

![Screenshot 2025-01-31 at 12.42.03](https://knowledgebase.anytimebooking.co.uk/hs-fs/hubfs/Screenshot%202025-01-31%20at%2012.42.03.png?width=688&height=199&name=Screenshot%202025-01-31%20at%2012.42.03.png)

**Sample Booking Types Report:  
![Screenshot 2025-01-31 at 12.43.46](https://knowledgebase.anytimebooking.co.uk/hs-fs/hubfs/Screenshot%202025-01-31%20at%2012.43.46.png?width=688&height=326&name=Screenshot%202025-01-31%20at%2012.43.46.png)**

 

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